For years, body care remained somewhat overshadowed by facial skincare. That was where the most exciting active ingredients, the most advanced technologies, and the most talked-about product launches appeared. Today, that distinction is becoming increasingly blurred.

Just a decade or two ago, Korean cosmetics were a niche curiosity reserved for the most dedicated skincare enthusiasts. Today, K-Beauty is one of the most influential forces shaping the global beauty industry.

Corporate social responsibility doesn’t have to start with the trendy acronym CSR or end with a flashy slide in an investor presentation. It can - and should - stem from something much deeper: values.

We wanted to create a brand tailored for the modern retail channel, which has a massive share of sales among Gen Z and Alpha consumers. Until recently, standard beauty products in Poland’s largest drugstore chain were scattered across various shelves, but products targeting younger customers were displayed together – a big advantage for new brands working on brand recognition.