We wanted to create a brand tailored for the modern retail channel, which has a massive share of sales among Gen Z and Alpha consumers. Until recently, standard beauty products in Poland’s largest drugstore chain were scattered across various shelves, but products targeting younger customers were displayed together – a big advantage for new brands working on brand recognition.

In the hair care market, where many brands prioritize quantity, BOSKO Cosmetics consistently chooses quality.

The Neroli Series by Stara Mydlarnia exemplifies a holistic approach to beauty, where skincare is not only about external results but also about inner well-being.

Mokosh Cosmetics, a brand long appreciated for its natural cosmetics and exceptional scents, has made its debut in the perfume category.
It’s an unexpected expansion of their offering, yet it perfectly reflects the brand’s DNA—focused on naturalness, aesthetics, and experiencing cosmetics with all the senses.